How Paid Advertising Complements SEO
Paid Advertising or SEO: Boost One, Boost Them All It is far too common that PPC efforts and SEO efforts are managed independently instead of in conjunction with one another in an integrated way—and as...
View ArticleWhere Should We Place Responsibility for Link Schemes?
Google announced yesterday there will be a link spam update rolling out over the next two weeks. In reading through the article announcing this update I started feeling hopeful this update will be...
View ArticleSEO Updates – January 2022
The latest Google updates and news snippets you should probably take note of this month: #1. Page Experience Update for desktop pages Say what now: Back in May 2020 Google announced it was going to...
View ArticleGet Indexed Now with IndexNow
What is it? As Bing says “[IndexNow is an] easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling and discovery...
View ArticleNew Google Analytics UTM Parameters Announced
New UTMs? For the first time in its history, Google Analytics has introduced a new set of UTM parameters to use for your marketing efforts. For all my years in digital marketing—yes, I was there when...
View ArticleNew (to us) SEO Tools We’re Liking You Might Like, Too
What is it? It’s quite the balancing act between SEO tools that are baked firmly into your process and integrating new tools to keep up with trends and provide improved value. Of course, it’s always...
View ArticleDoes PR Support SEO?
SEO and PR Go Hand In Hand Search Engine Optimization and Public Relations go together like two best friends. They’re different in having content for different audiences. SEO focuses on creating...
View ArticleRendering and SEO: How to optimize your website
Overview Rendering is a pivotal part of your website's operations and functions in SEO. Google has a certain process on how it renders and evaluates websites for them to be indexed and positioned for...
View ArticleTips To Prepare For A Successful SEO Engagement
Tips To Prepare For A Successful SEO Engagement When it comes to website marketing efforts, one of the key elements is making sure you have a plan for search engine optimization (SEO). By helping your...
View ArticleThe Benefits of Measuring Key Metrics for SEO
At its core, search engine optimization is about improving visibility in the search results so you can increase traffic to your website. The tricky part is in making sure you’re showing up in front of...
View ArticleChoose Your Competitors Wisely – A Content Gap Story
For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. More importantly, an organization needs to...
View ArticleWhy Active Voice is Better than Passive Voice in Digital Marketing
“Gather around everyone, and we’ll discuss active voice and its role in digital marketing.” Wait, how about this… “Active voice and its role in digital marketing will be discussed by us after everyone...
View ArticleWhy Your Website Needs Regular SEO Health Checks
Why Your Website Needs Regular SEO Health Checks These days, the success of many businesses depends in large part on the strength of their online presence. Your website is typically the base of this...
View ArticleChoosing a Digital Marketing Agency For the Best Fit
Choosing a Digital Marketing Agency For the Best Fit Digital marketing becomes more and more important everyday, and finding an agency that meets all your needs is a difficult process. So before you...
View ArticleWhat to Know About Hreflang Tags
What to Know About Hreflang Tags When a website has multiple language or regional versions of a page, an hreflang tag can help a search engine crawler understand the relationship between those pages...
View ArticleGoing Beyond the Tools for Keyword Research
Going Beyond the Tools: Alternate Keyword Research Strategies You don’t have to be an SEO expert to understand the importance of performing thorough keyword research when creating targeted content for...
View ArticleComparing A.I. Content Creation Tools: Jasper, ChatGPT 4.0, and WordCrafter
Listen here, fellow A.I.-assisted content writers, you don’t have to feel embarrassed. If you work in online content creation, whether it’s SEO-focused blog posts, web pages, or videos, you’ve likely...
View ArticleHow to Know When You Need SEO
In today’s digital age, where online visibility can make or break a business, understanding the significance of Search Engine Optimization (SEO) is crucial. SEO isn’t just a buzzword; it’s a strategic...
View ArticleModern Day SEO: The Intersection of Search Engine and User Experience...
One thing remains constant in digital marketing: the constant desire to rank higher on search engine results pages (SERPs). However, search engine optimization (SEO) has transformed dramatically in...
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